The New Funnel: From AI Discovery to Conversion

The New Funnel: From AI Discovery to Conversion

Marketing funnels have evolved. In the age of large language models and conversational search, the traditional awareness-to-action path looks dramatically different.

This article outlines the new AI-powered funnel—from user query to app install and conversion.

Stage 1: Discovery via LLMs Users ask AI tools like ChatGPT questions like: "What’s the best free app to learn Spanish?" These tools now suggest apps based on descriptions, reviews, and user intent signals.

• Optimize app store listings with natural language queries
• Build partnerships with AI-integrated marketplaces
• Create plugin extensions (e.g., ChatGPT or Alexa Skills)

Stage 2: Intent Shaping Once recommended, users ask follow-ups or click-through to your site or listing. This is the “middle-funnel” in the AI era.

• Build landing pages that answer long-tail questions
• Implement FAQs in natural language
• Use AI to personalize CTAs based on query context

Stage 3: Conversion & Activation Users click through and expect tailored onboarding that reflects the promise made by the AI recommendation.

• Match onboarding to AI referral queries
• Use intent-aware onboarding flows (e.g., deep linking)
• Offer proof fast: testimonials, screenshots, or try-before-you-install options

Final Thoughts

AI is not just a tool—it’s a channel. Treat LLMs as a new search layer, and structure your funnel to move users from question to action.

Apps that embrace this shift will earn better recommendations, higher install intent, and more engaged users.