APIs Every Mobile Marketer Should Know in 2025
The most successful mobile marketers aren’t just creatives—they’re technologists too. APIs are the hidden glue powering everything from attribution to personalization.
Here are the must-know APIs for 2025:
1. **Attribution & Analytics**
- AppsFlyer / Adjust / Branch
- Help you track installs, events, cohorts, and ROAS across paid channels.
2. **Ad Network APIs**
- Meta Ads API, TikTok for Business API, Google Ads API
- Automate budget changes, pull performance data, and trigger alerts.
3. **Event & Product Analytics**
- Amplitude / Mixpanel / Firebase Analytics
- Send events, track funnel drop-offs, and experiment with features.
4. **AI Personalization Engines**
- OpenAI / Cohere / Google PaLM APIs
- Used to personalize copy, generate creatives, or power LLM-driven onboarding.
5. **User Engagement & Retention**
- OneSignal, Braze, Iterable APIs
- Schedule push, in-app messages, and SMS across lifecycle segments.
6. **Fraud Prevention APIs**
- FraudScore, Singular Protect, Human Security
- Identify and block bots, click injection, or SDK spoofing in real-time.
7. **App Store Intelligence**
- Data.ai, Sensor Tower
- Track category rankings, competitors, and keyword performance.
Final Thoughts
Modern marketing stacks run on APIs. Knowing which ones to plug in and how to extract value is the edge today’s marketers need to scale efficiently and stay ahead.
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