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The Stack Behind Every Campaign We RunClean Attribution

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How We Operate

The tools and processes that make our campaigns faster, cleaner, and more accountable than the average agency.

Attribution & MMP Integrations

Attribution & MMP Integrations

We set up and manage clean measurement frameworks across all major MMPs โ€” ensuring your data is reliable from day one.

AppsFlyer, Adjust, Kochava, Branch, Singular, Appmetrica
Server-side event tracking & postback setup
Custom attribution models (multi-touch, LTV-based)
BigQuery pipelines for deep data access
Fraud Prevention

Fraud Prevention

Invalid traffic is a real and ongoing problem in mobile. We run fraud detection at the campaign level so your budget goes to real users.

Real-time IVT detection across all channels
Publisher quality scoring
Click injection & SDK spoofing prevention
MMP signal cross-referencing
Audience & Targeting Infrastructure

Audience & Targeting Infrastructure

We build and maintain audience structures that find the users most likely to convert and retain โ€” not just install.

Lookalike modeling against high-LTV user cohorts
Behavioral segmentation by funnel stage
Suppression lists to protect retargeting efficiency
Cross-platform audience syncing
Bid & Budget Optimization

Bid & Budget Optimization

We move faster than manual management allows โ€” using automated rules and real-time signals to optimize continuously.

Automated bid rules tied to CPA and ROAS targets
Dayparting and geo-level budget allocation
Creative rotation based on performance signals
Budget pacing to prevent overspend
Creative Testing Framework

Creative Testing Framework

Structured A/B and multivariate testing across ad formats โ€” with a feedback loop from data to the next round of production.

Systematic testing of hooks, formats, and CTAs
Creative performance scoring by cohort
Iteration cycles tied to install and retention data
Platform-native formats: reels, playables, static, video
Reporting & Dashboards

Reporting & Dashboards

Custom reporting built around what you actually care about โ€” not vanity metrics. Integrated with your BI stack or standalone.

Campaign-level ROAS and LTV dashboards
Cohort analysis by acquisition source
Looker / BigQuery / Sheets integrations
Weekly performance reviews with clear next actions

Real-Time Analytics & Insights

Experience the power of our interactive analytics dashboard with live performance monitoring, AI-driven insights, and predictive recommendations.

Real-Time Analytics

Live performance monitoring & AI insights

Live
4.1x
Avg. ROAS
across active campaigns
$1.76
Avg. CAC
blended across channels
36%
D7 Retention
acquired users
4.4
IPM (installs/k)
creative average

Performance by Channel

ChannelCTRCPCConv%ROAS
Meta Ads3.8%$0.914.1%4.2x
TikTok Ads5.1%$0.723.6%3.8x
Google UAC4.4%$0.654.8%4.9x
Apple Search Ads6.2%$1.185.3%5.1x
Programmatic2.9%$0.482.7%3.2x
Direct Deals4.7%$0.554.2%4.6x

Performance Trend

Bar height follows ROAS by channel (same figures as the table).

Meta
TikTok
Google
ASA
Programmaโ€ฆ
Direct
Relative scale (updates with tab)
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AI Insights & Recommendations

Apple Search Ads delivering highest ROAS (5.1x) โ€” recommend 15% budget shift from Programmatic

TikTok IPM trending up 18% this week โ€” new creative batch performing above benchmark

Direct Deals CAC 38% below Meta โ€” expanding publisher list in Q2

Next Action:
Apply Recommendations

The recommendation is simple: talk to us.

Integrations & MMP Stack

The platforms and tools running inside every campaign we manage.

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Mobile Measurement Partners

We're certified and active across all major MMPs โ€” handling full setup, postback configuration, and custom attribution modeling.

AppsFlyer
Adjust
Kochava
Branch
Singular
Appmetrica
MyTracker
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Ad Networks & DSPs

Direct integrations with the programmatic and social platforms where we actively run spend โ€” not just logo wall partnerships.

Meta ยท TikTok ยท Google
Apple Search Ads
DV360 ยท Moloco
IronSource ยท Unity ยท Mintegral
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Analytics & BI

We connect campaign data to your product analytics stack so you're always optimizing toward revenue, not just installs.

BigQuery
Looker
Amplitude
Mixpanel
Firebase
Custom data pipelines
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Creative & Testing

Tools we use to build, test, and iterate ad creatives across formats โ€” with performance data driving every next step.

Meta Creative Hub
TikTok Creative Center
Dynamic Creative Optimization
Figma ยท Motion design

Technology Partners

We integrate with the world's leading advertising platforms and technology providers to deliver comprehensive solutions for your mobile advertising needs.

AppsFlyer
AppsFlyer
Adjust
Adjust
Kochava
Kochava
Branch
Branch
Singular
Singular
AppMetrica
AppMetrica

Want to see how we'd run your campaigns?

Tell us what you're working on โ€” we'll walk you through our approach, no pitch deck required.

Talk to the Team