The Rise of Conversational Commerce in Mobile
In 2025, mobile users donโt just tapโthey talk. Conversational commerce is changing how apps drive engagement, retention, and purchases.
What Is Conversational Commerce?
Itโs the integration of chat-based interactions into the buyer journey. Think in-app chatbots recommending products, voice assistants managing subscriptions, or WhatsApp storefronts.
Why It Works
- Higher Engagement: Users prefer talking over tapping.
- Personalization: Recommendations feel curated, not forced.
- Conversion Power: Conversational CTAs convert 2โ3x better than static ones.
Real-World Examples
- Shein: Recommends new outfits via chatbot quizzes.
- Duolingo: Offers paid upsells via its owl assistant.
- Uber: Manages customer support via Messenger.
How to Get Started
- 1Add a chatbot to your store, onboarding flow, or support tab.
- 2Integrate AI (e.g., ChatGPT API or Dialogflow) for dynamic intent recognition.
- 3Enable conversational flows for promo codes, feature discovery, or upsells.
Final Thoughts
Chat isnโt just for supportโitโs a new conversion layer. Add conversation to your commerce strategy, and youโll see deeper relationships, more sales, and happier users.
Ready to optimize your mobile campaigns?
Let Bondaya help you implement these strategies and achieve better results.
Get Started
