Mobile Ad Fraud in the Age of AI

Mobile Ad Fraud in the Age of AI

AI is changing everything—including fraud. As mobile ad budgets grow, fraudsters use sophisticated AI techniques to bypass detection. But AI is also marketers’ best defense.

How AI Is Fueling Fraud

1. 1Bot Networks

1. 1Synthetic Installs

1. 1LLM-Driven Click Farms

How AI Helps Fight Back

1. 1Behavioral Fingerprinting

1. 1Real-Time Bidding Risk Scoring

1. 1Anomaly Detection in Funnels

Best Practices

• Work with MMPs and DSPs with fraud detection baked in
• Use postback validation and fingerprinting redundancy
• Monitor funnel health and re-engagement quality

Final Thoughts

AI is both the poison and the antidote. Use it proactively to detect, block, and outsmart fraud—before your ROI takes a hit.